News and articles

For the most personalized customer experience, the SAP Customer Data Platform can be the most powerful toolkit for brands

The next-generation SAP Customer Data Platform debuted at a two-day, international, online SAP Customer Experience LIVE conference organized around the topic of customer experience (CX). The new SAP CDP provides...

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Corn is harvested in Tolna with a high average yield

Due to the rains in July and August, 8.9 tons of corn per hectare were harvested in Tolna County with a high average yield, approaching half of the harvest, the...

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How to make a big bang for an innovation?

Many people think that the key to truly successful innovation is the big, world-saving idea. However, according to Dr. Mérő László, this is by no means the case: success depends...

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The WTO has allowed the imposition of European criminal duties on US products

The World Trade Organization (WTO) has allowed the European Union to penalize a U.S. products in a value of 4 billion USD, due to providing illegal subsidies to U.S. aircraft...

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IMF expects a smaller economic downturn this year than before

The International Monetary Fund (IMF) is signaling a less deep global economic downturn this year than its previous forecast, but expects a lengthy and cumbersome improvement, so it has also...

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Half a Christmas tree can come into vogue

An old-new craze is conquering the U.S., just over two months before this year’s Christmas: the cut-out Christmas trees have emerged, taking the category of space-saving festive pine to a...

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TikTok deal could affect 2021 ad plans

Almost three quarters (73%) of marketing executives said a deal for Oracle and Walmart to buy TikTok would affect their advertising plans for 2021, according to a survey that online...

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Will the coronavirus influence the future of in-store campaigns?

According to the results of the latest research by dunnhumby, buying in physical stores remained the most popular form of shopping during the pandemic: 74 percent of 18-29 year old...

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(HU) Különleges kávéélmény – az ALDI-val

Sorry, this entry is only available in Hungarian....

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COVID-19: In quarantine abroad

Four FMCG managers talked to our magazine about the days they had spent in quarantine abroad during the coronavirus pandemic. Eszter Rajz (from now on abbreviated as RE) works for...

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