Innovations

Regina Maxi Rolls 4-roll, 3-ply toilet paper

Each roll of the Regina Maxi Rolls 4-roll, 3-ply toilet paper has more than 300 sheets, so there is twice as much toilet paper on every Regina Maxi Rolls roll...

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Stella Artois 0.0%

Our brewing masters are relying on 600 years of Belgian beer making traditions to create an alcohol-free beer full of flavours. It doesn’t matter what the occasion is, Stella Artois...

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Gliss Night Elixir leave-in overnight hair mask

Innovative leave-in overnight hair mask with the HAPTIQ technology, which penetrates deep into the hair fibre, rebuilding and regenerating its structure while you are sleeping. The product can be used...

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ARANYCIPÓ Premium Bread

ARANYCIPÓ Premium Bread can already be found in ALDI’s large selection of bakery items, in three different versions. The yogurt, linseed and potato variants of this rye bread are excellent...

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Garage beer mixes

Our unbelievably flavoursome new Garage beer mixes, Hard Lemon and Hard Strawberry offer instant refreshment. The stylish bottles have special design that calls attention to Garage in the shops, making...

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L’Or Laos Bolaven

L’Or Limited Creations Laos Bolaven is made from 100% Arabica Catimor coffee beans, which are grown on the Bolaven Plateau, where the volcanic soil that is rich in minerals, the...

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Cottage cheese mini scones and pumpkin seed scones

This time Fornetti has created something new in a classic product category, adding two new premium mini products to its scone selection. Cottage cheese mini scones are made with more...

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Starbucks® by Nespresso®

There are two new products in the Nespresso® compatible Starbucks® range: Starbucks® by Nespresso® Creamy Vanilla and Starbucks® by Nespresso® Smooth Caramel capsules are now both available Contact: Nestlé Magyarország Kft....

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Nature Ville by herbow

An eco-friendly product for cleaning the plastic and glass surfaces inside the refrigerator. Saponin makes gentle and efficient cleaning possible, as it has no health risk or negative effect on...

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Purina ONE Difficult Appetite dry and wet cat food

In 2023 a new product range debuts in the Purina ONE Bifensis portfolio. Difficult Appetite products were developed for cats with selective taste in food, and they are available in...

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Topjoy

This year 5 new products join the glass-bottle portfolio of Topjoy. Margarita and Sunset are our new alcohol-free cocktails. We also launch the Topjoy Light range, in the three most...

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HELL ICE COFFEE Slim Hazelnut

Slim Hazelnut, the latest product in the HELL ICE COFFEE range is here! The new product contains no added sugar, and it is made with real Arabica and Robusta coffee...

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New Mizo Túró Rudi with 0% added sugar

Mizo Túró Rudi with 0% added sugar is now available in shops. This dairy snack is a really light treat, so that anyone can enjoy it even when following a...

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(HU) Hey-ho 1 literes, dobozos gyümölcslé

We have added two exciting new flavours to our product portfolio: exotic and unique dragon fruit, and refreshing lemon-lime. The products also got a new packaging, with the introduction of...

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Renewed Tomi laundry detergents

Thanks to the effective formula, renewed Tomi laundry detergents deliver extra strong performance against stains already from 20°C, and they make large quantities of dirty clothes clean and fresh by...

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Kalinka in pocket-sized bottle 0,1 l

The latest product in the Kalinka portfolio is now available in shops! Kalinka is the purest premium vodka, which we make according to the classic vodka distilling traditions, and it...

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Viwa Vitamintea with organic tea

Being one of Europe’s leading vitamin water brands, we set a new goal for 2023: taking the popular ICE TEA product category to new heights, giving consumers more than the...

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Survival strategies

This year’s subtitle of the conference series “My love for trade marketing” was “Survival strategies”. The participants searched for answers to the challenges caused by inflation and the crisis with...

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The Syngenta IDEAL melon won a silver medal at the Fruit Logistica exhibition

Syngenta’s product was awarded for the third time in a row at the Fruit Logistica international exhibition. After the YOOM dark cherry tomato* in 2020 and the ISTEM cauliflower specialty...

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Is potato milk the new dairy alternative?

Two new brands are aiming to replace cow’s milk with potatoes, creating foods that rival traditional cheeses and dairy products. Vegan cheese has been around for a while. They are...

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They are developing vegan salmon fillets and crab cakes

Two Canadian startups will get government help to further develop the technology needed to produce the next generation of vegan seafood. Toronto-based startup New School Foods has received funding from...

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Magyar Vajkrém dairy spread

Magyar Vajkrém dairy spread products are made from selected ingredients and are based on an original recipe. All products under the brand are made from milk exclusively produced by Hungarian...

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Johnnie Walker Red Label with two glasses and Johnnie Walker Black Label + 2 mini

Get ready for the winter holidays with Johnnie Walker this year, give your loved ones Johnnie Walker in a gift box as a Christmas present. In stores look for Johnnie...

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Unicum Riserva gift box

After 6 years, the Unicum Riserva gift box went through a complete renewal, in terms of both structure and look. Strengthening the super-premium character further, Unicum Riserva is presented in...

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Gyermelyi Integrale products

Gyermelyi Integrale products are made from premium quality, whole durum wheat groats made by the company. Thanks to the selected ingredients and cutting-edge production technology, our whole wheat pasta is...

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Nature Box Hair Butter 4 in 1 Avocado hair mask

Natural hair care at a new level, with the new Nature Box Hair Butter 4 in 1 Avocado hair mask! This deep repair hair mask is the perfect choice for...

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Lacikonyha bean goulash with pinched noodles

Lacikonyha’s latest convenience soup is here, with home cooking style spicing! Our bean goulash is made with premium beef, red beans, delicious pinched noodles and selected dried vegetables, topped off...

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HERZ Grilled Ham

The latest product in our cooked ham range is HERZ Grilled Ham. It is made from selected, premium quality pork thigh meat, with mild smoking and oven grilling. Its harmonically...

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Pickwick Fruit Fusion fruit and herbal tea is here, with ginger, Indian lemon balm and the taste of lemon

Pickwick Fruit Fusion fruit and herbal tea is here, with ginger, Indian lemon balm and the taste of lemon. Spicy ginger and the combination of herbs and vitalising Indian lemon...

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Pöttyös Túró Rudi with Szatmári plum jam and without added sugar

Dairy snack Túró Rudi made with Szatmári plum jam and sweetener, without added sugar. The product can form part of a diverse and balanced diet, as a source of protein...

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