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Some shopkeepers opted for part-time work

In addition to the 22,000 layoffs, shopkeepers also threw in part-time work during the epidemic months. The proportion of part-timers in major stores jumped from 20% to 25% by May....

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Gamified promotion to boost foot traffic

PetSmart the pet supplies, accessories and products retailer is campaigning on Snapchat using a quiz promoting reptiles and using an augmented reality (AR) lens.   One of the principal features...

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Design revamp of the iconic American QSR

Vivid lights, digital displays, mobile ordering, quick, contactless ordering and payment – redesigned visuals and experience at Sonic drive-in. The classic roller skates waiters stay on place. On the Insights...

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Where to go next PLMA? – exclusive interview with the new president of PLMA

Peggy Davies, the new president of PLMA, answers questions of the Trade magazin in an exclusive interview. The Private Label Manufacturers Association announced in early June that Peggy Davies would...

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Analysts: the resumption of the economy may improve employment

The moderate increase in the unemployment rate is treated with caution by analysts because a significant proportion of those who lost their jobs due to the pandemic situation could not...

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(HU) Előadás a rágógumiról az MKVM-ben

Sorry, this entry is only available in Hungarian....

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New holiday is the “Self-Care Day”

The pandemic-inspired “Self-Care Day” is on July 24, Friday this year. Some FMCG companies, including Mars Wrigley, have also made it in the U.S. to bring smiles and joy in...

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Burger King Xmas in July

Burger King is running a new multichannel campaign to celebrate “Christmas in July” that aims to bring goodwill and cheer to consumers during a difficult year. A new video ad...

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Aldi to reach 2000 stores in the U.S. this year

The German discount chain, which is in the midst of a $5 billion plan to open new stores and remodel existing ones in the United States, has crossed the 2,000-store...

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Unilever joins test of voice-powered ads

Several global brands began testing interactive ads that respond to voice commands on Pandora, the streaming platform owned by Sirius XM. For years, Pandora has been operating on millions of...

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