Safe sunbathing with UV protection

Suntan oils and after sun lotions are rather popular in Hungary, but the leading product group in the category is undisputedly suntan lotion: Nielsen survey shows that in volume sales their share is two thirds and in value they realise more than four fifths of sales – we learned from Andrea Gódor, trade marketing manager of Hawaiian Tropic distributor Energizer Magyarország Kft. Ágnes Fóris, brand manager with Target Sales Group Kft., the distributor of the Gerovital Sun brand, added that the majority of people still like a tan. The popularity of products with natural or anti-allergy ingredients keeps growing. Dr Andrásné Kelen, marketing and commercial director of HighCosm Bt. – Dr.Kelen products told Trade magazin that Dr Kelen products have been developed and are manufactured in Hungary, taking into consideration the needs of Hungarian consumers. Energizer’s Hawaiian Tropic products offer premium quality at affordable prices. From factor 20 their sunscreens sport the recommendation of the International Skin Cancer Foundation. The company’s interesting experience is that more and more consumers buy low factor suntan lotions. Target Sales Group’s expert told our magazine that parents are looking for factor 50 products for children; adults can choose from factor 20-30-50 products. Exotic scents such a coconut and cocoa butter have been popular for decades. A growing number of consumers purchase suntan lotions that can be sprayed on the skin.

Dr Kelen’s observation is that many are looking for complex sun protection solutions: they want UVB and UVA protection at the same time. It is important that products need to be hypoallergenic and shouldn’t contain paraben. Dr Kelen’s SunSave products are so mild they can even be used on the face. Last year Energizer put the SilkHydration premium suntan lotion line on the market. This year they come out with HawaiianTropic Satin Protection. It will be available in spray format too, from factor 15 to 50+ versions. It contains A, B, C and E vitamins and hydrates the skin. This season will also bring the debut of factor 10 SilkHydration suntan lotion. Target Sales Group Kft.’s Gerovital Sun product line is available in SPF 15, 20, 30, and 50 factor versions and consists of suntan lotion, sun cream, after sun lotion and hypoallergenic suntan lotion for children. Gerovital Sun Anti-Age was developed to be used on the face. All Gerovital Sun product are paraben- and oxybenzone-free and they contain antioxidants. Dr Kelen’s SunSave products range from factor 6 to 50+, in this line we find suntan oil, spray, suntan lotion and cream. The company’s latest product is hypoallergenic SunSave F30 AntiAge sun cream. Hypoallergenic SunSave F30 Sport Spray targets athletes, while SunSave F20 spray is unique because it is a mosquito repellent as well.