Online shopping is the new hobby of Hungarians, the customer experience and stable operation are the key to success in e-commerce

By: Trademagazin editor Date: 2020. 08. 25. 11:38

Experts have long been guessing what the new decade will bring in the area of dynamically evolving e-commerce, but this year’s events have surpassed all preconceived notions.

While the pandemic sent many sectors to the floor in Hungary as well, the companies that were able to successfully pick up the fast pace of online sales won big: a third of the active adult population joined e-commerce due to the pandemic. Be it food delivery, DIY equipment or sportswear, the focus has been on a personalized customer experience and the technological developments that are essential for this. Chatbot, artificial intelligence, augmented reality – what do you need for a successful webshop today?