Companies with a strong online basis were more resistant to the coronavirus

By: Trademagazin Date: 2020. 05. 26. 10:28

Firms with strong digital feet have suffered significantly less from the crisis caused by the coronavirus epidemic, according to a recent online survey by Marketing Commando, 500 small and medium-sized businesses.

The majority of small and medium-sized enterprises surveyed were adversely affected by the coronavirus epidemic. On average, 13% of its turnover ceased and 53% of its turnover decreased. 12% turnover stagnated, 22% turnover increased. However, companies were by no means equally affected by the crisis.

Companies with at least 30% of their revenue from online sources, ie with a strong online footprint, have been less affected by the coronavirus crisis. In contrast, businesses with weak online feet, i.e., less than 30% of their revenue came online, were more exposed to the effects of the epidemic. The difference is marked.