Apple, Google and Coca-Cola at the top of the ranking

By: trademagazin Date: 2015. 01. 13. 09:37

Interbrand published its TOP 100 Global Brand 2014 early November. Apple was ranked the highest with an estimated value of USD 118.9 billion and a 21-percent increase in brand equity. Google came in second with USD 107.4 billion and a 15-percent growth. Coca-Cola finished third with USD 81.6 billion, proving that FMCG brands can compete with high-tech firms. Other FMCG brands in the top 40 were Disney (13), Gillette (18), Pepsi (24), Pampers (30), Kellog’s (32), Budweiser (34) and Nescafé (38).

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