Tesco Starts Trial Of Carbon Footprint Labels

By: trademagazin Date: 2008. 04. 29. 00:00

The retailer is piloting carbon labelling across 20 of its own label products. There isn't consensus about every piece of data among the specialists.

 Tesco will telling customers about the
greenhouse gases emitted from „seed to store” of some products,
as it hunts the green pound of customers worried about climate
change. The company puts a number on the packet showing greenhouse
gas emissions per helping of certain items including potatoes, orange
juice, washing-up liquid and light bulbs.

Tesco won't put a
timetable on rolling out the initiative further across its product
range of tens of thousands of goods, partly because of the complexity
of measuring emissions. "Let's see what the response to this is
and in the meantime we'll measure the emissions of more products,"
said David North, Tesco's community and government director.

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