WAL-MART for greener environment

By: trademagazin Date: 2008. 06. 02. 00:00

Following on announcement in Canada, Wal-Mart has announced it has achieved its goal of offering only concentrated liquid laundry detergent in all of its US stores.

According to the retailer, “the
transition to selling only concentrated detergent has acted as a
catalyst to transform the entire liquid laundry detergent category
across the retail industry and save vast amounts of natural
resources.” Wal-Mart reports that it worked with each of its
leading detergent manufacturers to bring concentrated versions of
brand favourites to market, including Unilever, Proctor & Gamble,
Dial, Huish, and Church & Dwight.

Related news