Tesco’s new move: the introduction of F&F Home on the household goods market

By: Trademagazin Date: 2024. 09. 09. 11:54

Tesco has taken another significant step towards diversifying its portfolio with the introduction of F&F Home, which expands the well-known F&F clothing brand to the household goods market, Pénzcentrum reported after Retail Merchandiser. With this strategic step, Tesco aims to expand its offer beyond food and fashion items, responding to the changed needs of consumers.

Wide range of products and affordability

F&F Home offers more than 1,000 new products, including dinnerware, glassware, rugs, bedding and a variety of decorative accessories. The prices range extremely widely, starting with pieces available from 50 pence (approx. HUF 232), thus targeting customers looking for affordable, yet stylish home furnishing products. The product line was created by Tesco’s in-house design team, which emphasized neutral color palettes and timeless, clean shapes.

According to Jan Marchant, CEO of F&F Home, the introduction of home furnishing products is a logical continuation of the world of fashion. “Fashion now means home goods,” she said, suggesting that fashion and home style are increasingly intertwined in the lives of shoppers.

Change in consumer needs

The launch of F&F Home comes at a time when many fashion retailers have recognized the growing demand for stylish and affordable home furnishings. As a result of the pandemic, many consumers pay more attention to the design of their home, which they see not only as a functional space, but as an expression of their personal style.

Donna Bridgeman, head of design at F&F Home, said the brand’s main goal was to design products that were “long-lasting in style and can form the basis of a calm, quiet and balanced home.”