Magazine: NETA made its mark on the kernel and dried fruit market too

NETA, the public health product fee raised consumer prices on the salted kernel and dried fruit market too, which obviously led to lower volume sales. Sándor Kökényesi, domestic trade director of NOBILIS Zrt. told our magazine that their products have not been influenced by the new tax as they are made to fit the health trends.

The company has 20 years of experience in manufacturing products (apple crisps, dredged kernels and dried fruits) which help preserving one’s health and contribute to a diverse diet. In the case of kernels, in the summer months they increase the penetration of products, offering a wider range and organising promotions. As for the dried fruit segment, the season lasts from September until Easter. Lentil is also consumed seasonally: we learned from Krisztián Papp, commercial director of market leading PA-COMP Kft. that 80 percent of lentil sales is realised in the end of the year period. He told that retail sales of dried legumes rose in 2010-2011 but 2012 brought a change. Products sell best when they are in promotion. Demand has shifted in the direction of cheaper products such as split peas. NOBILIS organises its business policy according to two concepts: tradition and innovation. Recently the company standardised and refurbished the design of their apple crisp product line and launched several new products (caramel almond, sour cherry with yoghurt, dark chocolate coated apple slices) in the first half of the year. In the 1 October-20 December period the company celebrates its 20th anniversary with a nationwide promotion, the main prize of which is HUF 2 million. PA-COMP will also celebrate its 20th birthday next year and since its foundation has become market leader in the dried legume, confectionery and baking base material segments. To strengthen this position they created the PACO brand name. The Wellnut range includes products which are really healthy and can also be consumed by those allergic to walnut. In November 2012 ‘Delicious at once’, a new product line appeared in shops, taking the world of dried legumes to a new dimension.