Foreign online stores are slowly taking over the domestic market

By: Trademagazin Date: 2023. 03. 10. 11:18

The proportion of exporting Hungarian e-commerce companies is low, if this continues, several webshops may cease to exist.

Compared to regional competitors, the Hungarian economy is characterized by a significant lag in the areas of digitalization, online marketing and foreign relations. A recent survey shows that 69 percent of Hungarian webshop owners feel in danger in the current economic situation. More people are considering closing, and roughly half of them are thinking about introducing new sales channels and rationalizing their costs. Although the Hungarian market is not very large, only 36 percent of the respondents thought about the possibility of expanding abroad – reports Haszon.hu.

Currently, nine out of thirty of the best-known online stores are owned by Hungarians. It is clear that foreign online stores are slowly taking over the domestic market, and in this situation it simply does not make sense to stay local

– informed András Perényi, co-founder of Webshippy, in his announcement.