Heinz carbonara comes canned, Italian chefs are scandalized
The American Heinz caused a public outcry in Italy when it announced that it would launch canned carbonara in Great Britain in the fall, Vice reported. According to the company, the product aimed at generation Z will conquer customers with the simplicity and fantastic taste of the world-famous carbonara. However, the Italians do not see it that way.
Alessandro Pipero, a chef at a Michelin-starred restaurant in Rome, compared canned carbonara to cat food, while chef and TV personality Gianfranco Vissani said Heinz should be ashamed of itself for offending Italian culture and gastronomy. There was also a strong reaction on social media; many are hoping that the product is just a bad joke and won’t actually hit store shelves. One user ironically put it this way: “Forgive them, Lord, for they know not what they do.”
Alessandra de Dreuille, Head of Heinz Ready Meals, said that canned carbonara is the perfect, fatigue-free choice at the end of a long day watching a series with friends. However, it seems that Heinz’s innovation has not yet won the favor of the Italians, who regard carbonara as their national treasure and would not entrust its preparation to a can.
Related news
New restrictions on mass tourism are being introduced in Rome
Tourism is booming in Rome, but mass tourism creates an…
Read more >Coop Italia Adds Over 5,000 Private Label Products in Past Two Years
Over the past two years, Italian retail cooperative Coop Italia…
Read more >(HU) Olaszország a Balaton Wine&Gourmet fesztiválon
Sorry, this entry is only available in HU.
Read more >Related news
Amazon orders workers back to office five days a week
Amazon has scrapped its hybrid work policy, with staff forced…
Read more >Lidl makes non-food a priority
Lidl is strengthening its non-food supply chain. The discounter’s Tailwind…
Read more >Nestlé signs contract for first manufacturing facility in Saudi Arabia
Nestlé has signed up for a 117,000 sq m plot…
Read more >