Esselunga develops new private label for children

By: Trademagazin editor Date: 2019. 03. 18. 06:38

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Italian supermarket chain Esselunga has launched CheJoy, a new private label line of products developed in cooperation with the Walt Disney Company Italia. The new CheJoy line is aimed at children from the age of four and includes a wide range of different products, such as breakfast cereals, yoghurts, fruit juices and snacks.