Consumers like and seeing the digital billboards totally in the US

According to a study from Arbitron US, the digital billboards are getting high marks from consumers.

The majority of digital billboard
viewers found the new signs to be attractive, and 81 percent said
they were helpful to the community. Nearly one-quarter of viewers say
they notice the ad message each time they see a digital board. More
than a third responded they look at the boards sometimes and 31
percent responded they look at the ads most of the time.
Depending
on how much consumers traveled determined how much they noticed the
board. Among mega-milers, consumers who travel 200 miles or more per
week, 73 percent said they noticed the digital boards. Among other
consumers, more than half noticed the boards.
Brand recall is also
high. More than eight out of 10 viewers recalled at least one ad
running on the digital boards in Cleveland with 65 percent recalling
at least two ads, 47 percent recalling three ads, and 29 percent
recalling four or more ads.