Magazine: Trademark using companies at the METRO Gastro Academy
In July 2018 METRO hosted the first retail forum of HUNGARIAN PRODUCT Nonprofit Kft. at its Gastro Academy in Budaörs. The representatives of METRO and about 30 companies that manufacture products with the Hungarian Product trademark discussed their joint trader promotion, which had taken place in May. Tímea Tulkán, METRO’s commercial planning manager told: their sales force team already talked about the campaign with retailer partners, so future campaigns can be planned in the knowledge of partner feedback. Another idea that emerged was trademark users getting involved in the presentations and courses organised at the Gastro Academy.
Related news
What will you be eating tomorrow?
Plant-Powered Perspectives is a business conference, which took place for…
Read more >One third of the products bearing the Hungarian Product trademark are private labels
In response to the needs of domestic consumers, retail chains…
Read more >Related news
The “Promotion of the Year 2024” awards were presented
This year, the “Promotion of the Year 2024” competition was…
Read more >Waves in the company trend – the changing faces of liquidations and company formations
Even with decreasing terminations, decreasing numbers of companies in the…
Read more >The first McDonald’s restaurant in Esztergom has opened
The first McDonald’s restaurant in the city of Esztergom opened…
Read more >