The renewed Dreher moves the Hungarian beer market

By: Trademagazin editor Date: 2019. 02. 12. 11:19

After more than a decade, the recipe, appearance and name of Dreher Classic, Hungary’s leading premium beer, is changing.

The Dreher Gold recipe eliminates corn flour, and now contains only 3 classic ingredients: barley salad, hops and crystal clear water. In the selection of the final taste and packaging of the renewable product inside and outside, the brand was largely based on the opinion of Hungarian consumers.

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