Sainsbury sales increased thanks to privat label products

Sales from its online operation grew by over 25% in the quarter and it now operates from 165 stores.

 UK supermarket chain J Sainsbury
announced that its second quarter sales grew 8.4%, despite the
current challenging economic environment. The British retailer noted
that its like-for-like sales for the quarter were up 7.5% and 7.4%
for the first-half. Sainsbury attributed the better results to the
strength and broad appeal of its brand, which has improved
substantially during the past four years.
Excluding fuel,
like-for-like sales growth was 4.3% for the quarter and 3.9% for the
first half, demonstrating that Sainsbury's universal offer is meeting
its customers' expectations, the company stated.
According to the
company, its recently introduced 'Switch and Save' campaign helps
customers identify savings of at least 20% by choosing the
Sainsbury's equivalent own brand product. Besides helping customers
to manage tighter budgets without the need to sacrifice food quality,
the company noted that it has expanded its own label 'basics' range,
which has grown to 550 products.
The company's non-food brands
also continue to drive strong sales growth. Sainsbury now has nine
flagship non-food stores with a wide range of Tu home and Tu
clothing. During the quarter the company extended 11 supermarkets and
opened two new stores in Flint and Dartmouth. Five new convenience
stores were also opened and the planned disposal of a further 26 of
the 57 convenience stores announced for closure earlier in the year
were completed during the quarter.